Some time ago Pak Ngah write about Pekanbaru As MICE City, I admit Tourism in Riau did not have a strategic concept for achieving the target of visits each year. Ibn Masud, Chairman of Association of The Indonesia Tours & Travel Agencies (Asita) has said the development of Riau in Riau Tourism will thrive in the year 2010, but with a maximum effort such as the application of the concept of Meeting, Incentive, Convention and Exhibition (MICE) assessed as The main supporters to boost tourism industry in Riau Province.
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I think MICE is an appropriate concept for the condition of Riau and Pekanbaru City as the capital of this province. Because the city is often held Sorcerer event of national and international scale. business actors often make a big convention or large meeting in Pekanbaru.
Implementation of MICE to Pekanbaru and Riau is also supported by tourism facilities such as five-star hotels that can be a media MICE tourism. Hence, necessary measures are diseinergikan more cooperation with various parties involved. Like the principals of business and local government and business actors in tourism terkit Riau.